quartz/content/notes/designing-studies.md
Jet Hughes 8a667e5693 update
2022-05-27 14:12:53 +12:00

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---
title: "designing-studies"
aliases:
tags:
- info203
---
Need to be more specific than "Do you like my interface". Need to avoid experimenter bias
# Terms
- **Comparison:** What is good
- "Yark stick"
- **Baserate:** how often does Y occur
- requires measurin Y
- **Correlation:** Do X and Y co-vary
- Requires measuring X and Y
- **Causes:** Does X cause Y
- Requires measuring X and Y and manipulating X
- **Manipulations:** Indepenedent variables
- **Measures:** Dependent variables
- e.g., task completion time, recall, accuracy, emotional response
- **Precision:** Internal Validity
- remove confounding factors
- large sample size
- **Generlisability:** External Validity
- does this apply in the real world
# Strategies for fairer comparisons
Two main things differ between prototype and Production: Fidelity (how "polished the design is", Approach (the actual design)
- insert your new approach into the production setting
- recreate the production approach in you new setting
- scale down so youre just looking at a piece of a larger system
- when expertise is relevant, train people up
## Bad example
![iphone keyboard study](https://i.imgur.com/Gmski8F.png)
manipulation: input style
measure: words per minute
external validity: not so much
benefits and drawbacks
- not a fair example: novices vs experts
- are the results significant
## Good example
manipulation: input style
measure: words per minute and error rate
![speed](https://i.imgur.com/RvBVWt2.png)
![errors](https://i.imgur.com/GwYZOIA.png)