quartz/content/notes/13-design-heuristics-4.md
2022-05-10 22:41:59 +12:00

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---
title: "13-design-heuristics-4"
aliases:
tags:
- info203
- lecture
sr-due: 2022-05-11
sr-interval: 3
sr-ease: 250
---
# aesthetic and minimalist
- signal to noise ratio
- what are you core functionality
- how can you best use your screen space
recognise diagnore recover from errors
- make the problem clear
- e.g., username or password is wrong vs username is wrong
- provide a solution and inform users (treat the users as adults
# help
- guide the way and show steps
- online help
- transition from built in help to links to online help
- sometimes users dont have an internet connection
- e.g., chrons app used all the data
- help clearly and transparently
- e.g., privacy and terms/conditions
# anti design heuristics
[](https://i.imgur.com/BHJ5iQU.png)
[](https://i.imgur.com/DrqSSK5.png)
[](https://i.imgur.com/KPW6h19.png)
## dark patterns
turniing patterns against the user.
all the dsign heuristics can be used against the user
- [oxfam example](https://i.imgur.com/mn3oK05.png): defaults to a recurring payment
- [comet shop example](https://i.imgur.com/nGfdk7W.png): additional product is automatically included
- [complicated contract](https://i.imgur.com/mTJmqwa.png)
- [flight booking](https://i.imgur.com/6uwauOB.png)
- [amazon cancel prime](https://i.imgur.com/06htsKV.png)
- cancel facebook account
- [FOMO](https://i.imgur.com/Ikf0DiF.png)
who is the customer of free products like tiktik, facebook, instagram. WE are not the customer, we are the animals in the zoo, the products