quartz/content/vault/Sandbox/Orientation.md

Go from lots of assumptions and little knowledge to the inverse of that.

Customer Personas

Identify the users.

• customer immersion notes
• social, emotional, functional jobs-to-be-done
  • like, lower anxiety, make them look more organized or confident, do the job
• pain points
• potential solutions

3 Rules for conversing with customers:

1. talk about their life instead about your idea. Don't talk about your idea.
2. ask about specifics in the past instead about generics.
3. talk less listen more

about:

• lives
• cares
• constraints
• goals
• 'tell me about the last time you ...'

avoid:

• compliments
• fluff
  • generics, superlatives
• ideas