Primary Persona

Kyle the Casual Snowboarder

Goals

Wants to find new challenging and interesting tricks to learn
wants to have fun

Anxieties and Motivations

Motivated by the idea of learning new tricks
Anxious about nothing, he is fearless

Frustrations and Concerns

Cant think of new tricks
Tired of doing the same old tricks

Needs and Expectations

Wants an app that can think for him (he is not very smart)
Wants to put in minimal effort to use the app

Scenario

Kyle wakes up in the morning at 6:45 to go snowboarding with his friends. He sees he has a notification from the trick generator app. The trick for today is a switch back lip. Kyle is excited to try the trick. Kyles friends have also seen the daily trick on their phones. When they meet up on the mountain they all learn the trick and have fun. After they have all done a switch back lip. They decide they want to try another trick. Kyle his phone out of his pocket, opens the app, which loads almost instantly, and generates a trick with only one tap.12

Users

coaches
parents
snowboarders
- beginners
- casual riders
- competitive

1.1 KiB Raw Blame History