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28 lines
665 B
Markdown
28 lines
665 B
Markdown
Go from lots of assumptions and little knowledge to the inverse of that.
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### Customer Personas
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Identify the users.
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- customer immersion notes
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- social, emotional, functional jobs-to-be-done
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- like, lower anxiety, make them look more organized or confident, do the job
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- pain points
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- potential solutions
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#### 3 Rules for conversing with customers:
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1. talk about their life instead about your idea. Don't talk about your idea.
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2. ask about specifics in the past instead about generics.
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3. talk less listen more
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about:
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- lives
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- cares
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- constraints
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- goals
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- 'tell me about the last time you ...'
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avoid:
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- compliments
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- fluff
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- generics, superlatives
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- ideas
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