quartz/content/vault/Goal presentation.md
2022-06-07 16:56:28 -06:00

512 B

#sandbox

Branding presentation.

Experiences that improve brand

  • Foster connection
  • unlock achievement
  • create delight
  • provide learning

Books Simon sinek start with why

Come in, how, what, why

Brand positioning. Where are you in comparison with others?

  1. Audience. Who are you talking to?
  2. Job to be done. McDonald's milkshake story
  3. Market position
  4. Reason to believe. Why should the audience believe you are qualified?

If your brand were a person what would they be like? (Not simple)