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13 lines
812 B
Markdown
13 lines
812 B
Markdown
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title: The Brain Audit
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Autor: Sean D'Souza
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If I had to read just one book to understand sales, it would be this book.
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At the same time, it is not just a book about sales, but also about how to design solutions to IMPORTANT problems and how to communicate them in order to attract the attention of ideal customers and address their objections using, for example, the so-called ''reverse references''.
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Ta książka stanowi potężne narzędzie, szczególnie w połączeniu z wiedzą z "[[Knowledge/Books/The Mom Test]]", "[[Knowledge/Books/Predictably Irrational]]" oraz "[[Knowledge/Books/Never Split the Difference]]".
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Całość stanowi bardzo dobrą podstawę do projektowania produktów i usług. Umożliwia zrozumienie problemów naszych klientów oraz spojrzenie na nie z szerokiej perspektywy. |