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23 lines
512 B
Markdown
23 lines
512 B
Markdown
#sandbox
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Branding presentation.
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Experiences that improve brand
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- Foster connection
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- unlock achievement
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- create delight
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- provide learning
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[[Books]] Simon sinek start with why
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Come in, how, what, *why*
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Brand positioning. Where are you in comparison with others?
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1. Audience. Who are you talking to?
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2. Job to be done.
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McDonald's milkshake story
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3. Market position
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4. Reason to believe.
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Why should the audience believe you are qualified?
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If your brand were a person what would they be like? (Not simple) |