---
title: "13-design-heuristics-4"
aliases: 
tags: 
- info203
- lecture
sr-due: 2022-05-11
sr-interval: 3
sr-ease: 250
---

aesthetic and minimalist
- signal to noise ratio
- what are you core functionality
- how can you best use your screen space

recognise diagnore recover from errors
- make the problem clear
- e.g., username or password is wrong vs username is wrong
- provide a solution and inform users (treat the users as adults

help
- guide the way and show steps
- online help
	- transition from built in help to links to online help
	- sometimes users dont have an internet connection
	- e.g., chrons app used all the data
- help clearly and transparently
	- e.g., privacy and terms/conditions

anti design heuristics
[](https://i.imgur.com/BHJ5iQU.png)
[](https://i.imgur.com/DrqSSK5.png)
[](https://i.imgur.com/KPW6h19.png)

dark patterns
turniing patterns against the user. 
all the dsign heuristics can be used against the user

- [oxfam example](https://i.imgur.com/mn3oK05.png): defaults to a recurring payment
- [comet shop example](https://i.imgur.com/nGfdk7W.png): additional product is automatically included
- [complicated contract](https://i.imgur.com/mTJmqwa.png) 
- [flight booking](https://i.imgur.com/6uwauOB.png) 
- [amazon cancel prime](https://i.imgur.com/06htsKV.png)
- cancel facebook account
- [FOMO](https://i.imgur.com/Ikf0DiF.png)

who is the customer of free products like tiktik, facebook, instagram. WE are not the customer, we are the animals in the zoo, the products