---
title: "visual-design-video"
aliases: 
tags: 
- info203
- video
---

whitespace conveys grouping

size contrasts indicate heirarchy

try to make informatio that matters conme through clearly

- guide - convery structure, relative importanct relatiosnhps
- pace - draw people in, help orient, provide hooks to dive deep
- mesage - express meaning and style, breathe life into the content.

Three basic tools
- typography
- layout
- colour