#business #sandbox 
Pick the biggest risks and take care of them first. That's customer demand and product set. Only after that should you worry about building a website, setting up manufacturing and distribution. 

Learn about your solution, iterate, and test as quickly as possible. 

"We're gonna build this prototype for a new thing/feature and it'll take us about a week and then we'll test whether people like it."
"How can you get this thing tested with users this afternoon, instead?"