#sandbox
I designed [app name] 
to better help [target audienc]
who want to [user need]
by [verb: avoiding] + [current pain point]
and [verb:improving] + [value added]
unlike [current competitors]

I designed [helthcr] 
to better help [nurse managers]
who want to [schedule efficiently]
by [reducing] + [technical barriers to analysis of data]
and [further evolving] + [awareness of patterns in total unit patient acuity]
unlike [those other guys]

I designed [neighborhooddash] 
to better help [local citizens]
who want to [better manage their democratic leadership]
by [eroding] + [political and local information complexity]
and [aggregating] + [local news sources and stats]
unlike [social media]