diff --git a/content/_index.md b/content/_index.md
index 08051efc0..fbd4545e0 100644
--- a/content/_index.md
+++ b/content/_index.md
@@ -14,7 +14,10 @@ Here you'll find our blog, research, and public notes. You can also [engage with
 
 Our focus is developing systems that map personal identity using AI-native memory & social cognition. These systems enable individually-aligned agents you can trust to act autonomously on your behalf & agents with rich identities all their own.
 
-## Guide
+The foundational layer of intelligence being built is just the beginning. Latent among the scores of specialized secondary and tertiary layers yet to be built exists one for personal identity. 
+
+And we're building it.
+# Guide
 
 We post a few different types of content here:
   
@@ -28,8 +31,7 @@ We post a few different types of content here:
 *Extrusions and Release Notes are also available as email newsletters:*
 - [Subscribe to Extrusions](https://plasticlabs.typeform.com/extrusions)  
 - [Subscribe to Release Notes](https://plasticlabs.typeform.com/honchoupdates)  
-
-## Projects
+# Projects
 
 If you find the content here compelling, explore our active projects: