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content/blog/A Simple Honcho Primer.md
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![[bot reading primer.png]] ![[bot reading primer.png]]
Welcome to our quick, ELI5[^1] guide to [Honcho](https://honcho.dev). *Welcome to our quick, ELI5[^1] guide to [Honcho](https://honcho.dev).*
We'll cover [[A Simple Honcho Primer#^ef795f|what Honcho is]], [[A Simple Honcho Primer#^x125da|why we built it]], [[A Simple Honcho Primer#^cd2d3c|how to use it]], and [[A Simple Honcho Primer#^ca46d7|where the product is going]]. *We'll cover [[A Simple Honcho Primer#^ef795f|what Honcho is]], [[A Simple Honcho Primer#^x125da|why we built it]], [[A Simple Honcho Primer#^cd2d3c|how to use it]], and [[A Simple Honcho Primer#^ca46d7|where the product is going]]. And throughout, we'll link to places you can dive deeper[^2].*
And throughout, we'll link to places you can dive deeper[^2]. ## What Is Honcho?
## What is Honcho?
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Honcho is a personalization platform for large language model (LLM) applications built by [Plastic Labs](https://plasticlabs.ai). Honcho is a personalization platform for large language model (LLM) applications built by [Plastic Labs](https://plasticlabs.ai).
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Why? Because [[Humans like personalization|users will want]] their AI experiences to be personalized and app developers shouldn't be redundantly solving that problem. Why? Because [[Humans like personalization|users will want]] their AI experiences to be personalized and app developers shouldn't be redundantly solving that problem.
But it's not intuitive to many for a few reasons: But it's not intuitive for a few reasons:
- AI app builders are [[Machine learning is fixated on task performance|still focused on]] just getting general tasks to work - AI app builders are [[Machine learning is fixated on task performance|still focused on]] just getting general tasks to work
- LLMs' [[LLMs excel at theory of mind because they read|potential to personalize]] is still under-appreciated - LLMs' [[LLMs excel at theory of mind because they read|potential to personalize]] is still under-appreciated
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## What's Next for Honcho ## What's Next for Honcho?
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Beyond improving our internal AI models so they can get to know users as richly as possible, we see three natural extensions in [[Announcing Honcho's Private Beta#^eb15f3|Honcho's future]]: Beyond improving our internal AI models so they can get to know users as richly as possible, we see three natural extensions in [[Announcing Honcho's Private Beta#^eb15f3|Honcho's future]]: