diff --git a/layouts/partials/head.html b/layouts/partials/head.html
index 6d28c235c..85df2fcab 100644
--- a/layouts/partials/head.html
+++ b/layouts/partials/head.html
@@ -83,7 +83,7 @@
 </head>
 {{ template "_internal/google_analytics.html" . }}
 <script>
-  ga('send', 'pageview', {
-    'Branch':  '{{ getenv "BRANCH" }}'
+  window.dataLayer.push({
+    'git_branch': '{{ getenv "BRANCH" }}',
   });
 </script>