diff --git a/docs/configuration.md b/docs/configuration.md
index 500e4c1cc..64968fbb4 100644
--- a/docs/configuration.md
+++ b/docs/configuration.md
@@ -28,6 +28,7 @@ This part of the configuration concerns anything that can affect the whole site.
   - `{ provider: 'google', tagId: '<your-google-tag>' }`: use Google Analytics;
   - `{ provider: 'plausible' }` (managed) or `{ provider: 'plausible', host: '<your-plausible-host>' }` (self-hosted): use [Plausible](https://plausible.io/);
   - `{ provider: 'umami', host: '<your-umami-host>', websiteId: '<your-umami-website-id>' }`: use [Umami](https://umami.is/);
+  - `{ provider: 'goatcounter', websiteId: 'my-goatcounter-id' }` (managed) or `{ provider: 'goatcounter', websiteId: 'my-goatcounter-id', host: 'my-goatcounter-domain.com', scriptSrc: 'https://my-url.to/counter.js' }` (self-hosted) use [GoatCounter](https://goatcounter.com)
 - `locale`: used for [[i18n]] and date formatting
 - `baseUrl`: this is used for sitemaps and RSS feeds that require an absolute URL to know where the canonical 'home' of your site lives. This is normally the deployed URL of your site (e.g. `quartz.jzhao.xyz` for this site). Do not include the protocol (i.e. `https://`) or any leading or trailing slashes.
   - This should also include the subpath if you are [[hosting]] on GitHub pages without a custom domain. For example, if my repository is `jackyzha0/quartz`, GitHub pages would deploy to `https://jackyzha0.github.io/quartz` and the `baseUrl` would be `jackyzha0.github.io/quartz`.
diff --git a/quartz/cfg.ts b/quartz/cfg.ts
index a477db057..2e32b1f80 100644
--- a/quartz/cfg.ts
+++ b/quartz/cfg.ts
@@ -19,6 +19,12 @@ export type Analytics =
       websiteId: string
       host?: string
     }
+  | {
+      provider: "goatcounter"
+      websiteId: string
+      host?: string
+      scriptSrc?: string
+    }
 
 export interface GlobalConfiguration {
   pageTitle: string
diff --git a/quartz/components/PageList.tsx b/quartz/components/PageList.tsx
index 62b77b17b..1e5d232df 100644
--- a/quartz/components/PageList.tsx
+++ b/quartz/components/PageList.tsx
@@ -63,7 +63,7 @@ export const PageList: QuartzComponent = ({ cfg, fileData, allFiles, limit }: Pr
                       class="internal tag-link"
                       href={resolveRelative(fileData.slug!, `tags/${tag}` as FullSlug)}
                     >
-                      #{tag}
+                      {tag}
                     </a>
                   </li>
                 ))}
diff --git a/quartz/components/RecentNotes.tsx b/quartz/components/RecentNotes.tsx
index 549b025d3..d99878db9 100644
--- a/quartz/components/RecentNotes.tsx
+++ b/quartz/components/RecentNotes.tsx
@@ -63,7 +63,7 @@ export default ((userOpts?: Partial<Options>) => {
                           class="internal tag-link"
                           href={resolveRelative(fileData.slug!, `tags/${tag}` as FullSlug)}
                         >
-                          #{tag}
+                          {tag}
                         </a>
                       </li>
                     ))}
diff --git a/quartz/components/TagList.tsx b/quartz/components/TagList.tsx
index 04a483b6c..ba48098bd 100644
--- a/quartz/components/TagList.tsx
+++ b/quartz/components/TagList.tsx
@@ -9,12 +9,11 @@ const TagList: QuartzComponent = ({ fileData, displayClass }: QuartzComponentPro
     return (
       <ul class={classNames(displayClass, "tags")}>
         {tags.map((tag) => {
-          const display = `#${tag}`
           const linkDest = baseDir + `/tags/${slugTag(tag)}`
           return (
             <li>
               <a href={linkDest} class="internal tag-link">
-                {display}
+                {tag}
               </a>
             </li>
           )
diff --git a/quartz/components/pages/TagContent.tsx b/quartz/components/pages/TagContent.tsx
index 1dd912471..692585c2b 100644
--- a/quartz/components/pages/TagContent.tsx
+++ b/quartz/components/pages/TagContent.tsx
@@ -58,7 +58,7 @@ const TagContent: QuartzComponent = (props: QuartzComponentProps) => {
               <div>
                 <h2>
                   <a class="internal tag-link" href={`../tags/${tag}`}>
-                    #{tag}
+                    {tag}
                   </a>
                 </h2>
                 {content && <p>{content}</p>}
diff --git a/quartz/plugins/emitters/componentResources.ts b/quartz/plugins/emitters/componentResources.ts
index 1b6e13a40..7d1a01d20 100644
--- a/quartz/plugins/emitters/componentResources.ts
+++ b/quartz/plugins/emitters/componentResources.ts
@@ -126,6 +126,15 @@ function addGlobalPageResources(
 
       document.head.appendChild(umamiScript)
     `)
+  } else if (cfg.analytics?.provider === "goatcounter") {
+    componentResources.afterDOMLoaded.push(`
+      const goatcounterScript = document.createElement("script")
+      goatcounterScript.src = "${cfg.analytics.scriptSrc ?? "https://gc.zgo.at/count.js"}"
+      goatcounterScript.async = true
+      goatcounterScript.setAttribute("data-goatcounter",
+        "https://${cfg.analytics.websiteId}.${cfg.analytics.host ?? "goatcounter.com"}/count")
+      document.head.appendChild(goatcounterScript)
+    `)
   }
 
   if (cfg.enableSPA) {
diff --git a/quartz/plugins/emitters/tagPage.tsx b/quartz/plugins/emitters/tagPage.tsx
index 6f65ae477..d88d0722a 100644
--- a/quartz/plugins/emitters/tagPage.tsx
+++ b/quartz/plugins/emitters/tagPage.tsx
@@ -73,7 +73,7 @@ export const TagPage: QuartzEmitterPlugin<Partial<FullPageLayout>> = (userOpts)
           const title =
             tag === "index"
               ? i18n(cfg.locale).pages.tagContent.tagIndex
-              : `${i18n(cfg.locale).pages.tagContent.tag}: #${tag}`
+              : `${i18n(cfg.locale).pages.tagContent.tag}: ${tag}`
           return [
             tag,
             defaultProcessedContent({
diff --git a/quartz/plugins/transformers/description.ts b/quartz/plugins/transformers/description.ts
index 0f8cd8d39..b582feea6 100644
--- a/quartz/plugins/transformers/description.ts
+++ b/quartz/plugins/transformers/description.ts
@@ -39,29 +39,29 @@ export const Description: QuartzTransformerPlugin<Partial<Options> | undefined>
 
             const desc = frontMatterDescription ?? text
             const sentences = desc.replace(/\s+/g, " ").split(/\.\s/)
-            let finalDesc = ""
-            let sentenceIdx = 0
+            const finalDesc: string[] = []
             const len = opts.descriptionLength
+            let sentenceIdx = 0
 
             if (sentences[0] !== undefined && sentences[0].length >= len) {
               const firstSentence = sentences[0].split(" ")
               while (finalDesc.length < len) {
                 const sentence = firstSentence[sentenceIdx]
                 if (!sentence) break
-                finalDesc += sentence + " "
+                finalDesc.push(sentence)
                 sentenceIdx++
               }
-              finalDesc = finalDesc.trimEnd() + "..."
+              finalDesc.push("...")
             } else {
               while (finalDesc.length < len) {
                 const sentence = sentences[sentenceIdx]
                 if (!sentence) break
-                finalDesc += sentence.endsWith(".") ? sentence : sentence + "."
+                finalDesc.push(sentence.endsWith(".") ? sentence : sentence + ".")
                 sentenceIdx++
               }
             }
 
-            file.data.description = finalDesc
+            file.data.description = finalDesc.join(" ")
             file.data.text = text
           }
         },
diff --git a/quartz/plugins/transformers/ofm.ts b/quartz/plugins/transformers/ofm.ts
index 48428af8b..5058c8b35 100644
--- a/quartz/plugins/transformers/ofm.ts
+++ b/quartz/plugins/transformers/ofm.ts
@@ -328,7 +328,7 @@ export const ObsidianFlavoredMarkdown: QuartzTransformerPlugin<Partial<Options>
                   children: [
                     {
                       type: "text",
-                      value: `#${tag}`,
+                      value: tag,
                     },
                   ],
                 }
diff --git a/quartz/styles/base.scss b/quartz/styles/base.scss
index 2c6e69f9d..36ecd11d8 100644
--- a/quartz/styles/base.scss
+++ b/quartz/styles/base.scss
@@ -83,6 +83,11 @@ a {
       border-radius: 0;
       padding: 0;
     }
+    &.tag-link {
+      &::before {
+        content: "#";
+      }
+    }
   }
 
   &.external .external-icon {