diff --git a/content/notes/19-deepfakes.md b/content/notes/19-deepfakes.md
index 5a95ef5a6..db9f39408 100644
--- a/content/notes/19-deepfakes.md
+++ b/content/notes/19-deepfakes.md
@@ -9,10 +9,77 @@ tags:
 # what, origins, how
 - issue with trust politics etc
 
+- essentially better face swapping
+- replaces traditional studio artist with ML
+- open source
+	- easy to do
+	- point and click
+	- more widely available
+- in early stages so quality varies
 - 
 
 # related concepts
+- voice faking c.f., impersonation
+- lip syncing (replaces mouth no whole face)
+	- take actual footage of e.g., politician and change words
+	- can be done using only text
+	- natural language processing
+
+- uncanny valley
+	- ![](https://i.imgur.com/Jd8Vpv1.png)
+	- "something not quite right"
+	- some people dont realise
 
 # how
+- auto encoders
+	- take image an reduce to a base representation
+	- e.g., of the face
+- decorder
+	- takes base and produces image
+- deepfake
+	- takes base of two differnet people and combines them
+	- two decoders
+		- one for each person
+			- a pathway and b pathway
+		- both decode from the same combined base representation
+
+- to swap
+	-  ![swap process](https://i.imgur.com/Z0oWuOk.png)
+
+- deep face lab
+	- ml workflow
+
+other requiremtns
+- need a lot of data
+	- video - extract individual frames
+- similar facial structures
+- source content cleanup
+	- remove images with two or more faces
+	- crop images
+	- resample/distort/skew image to create new instances
+- post processing tools to touch up afterwards
 
 # concerns and solutions
+- genuine concern about video being distict
+	- we expect images and text to be fake
+	- do not expect videos to be fake
+		- more damaging
+
+- politically weaponised
+	- e.g., deep fakes of biden declare war on russia
+
+plausible deniability
+- porn
+	- swap actors onto porn scenes
+	- hard to deny
+	- how to prove its a deepfake
+	- revenge porn
+- lack of trust
+	- only from the existense of deepfakes
+	- true things become more suspicious
+
+
+should "you" be concerned
+- for your personal integrity no
+- likely not enough data for you to be faked
+-