diff --git a/content/notes/Humans like personalization.md b/content/notes/Humans like personalization.md
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@@ -14,9 +14,12 @@ In physical reality too, most of us prefer white glove professional services, be
 
 The more we're missing that, the more we're typically in a principal-agent problem, which creates overhead, interest misalignment, dissatisfaction, mistrust, and information asymmetry:
 
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 <iframe src="https://player.vimeo.com/video/868985592?h=deff771ffe&color=F6F5F2&title=0&byline=0&portrait=0" width="640" height="360" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen></iframe>
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 But, right now, most AI applications are just toys and demos:
 
 ![[Honcho; User Context Management for LLM Apps#^18066b]]